Project · Short-Term Rental
Katerina's Place
A boutique vacation-home website that puts property character and booking clarity first.
- Client
- Katerina's Place
- Platform
- WordPress
- Industry
- Short-Term Rental
- Year
- 2024
- Services
- Website Design · Website Development · SEO
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The live website may have changed since this case study was published and may differ from the work shown here.
The project
Katerina’s Place is a renovated vacation home near Timenio beach and Nafplio, Greece.
The business needed a site that reflected the property’s character and made booking easier.
The challenge
Making the business clearer online.
- 01
Property storytelling
The renovated vacation home needed a site that reflected its character near Timenio beach and Nafplio.
- 02
Clearer guest experience
Visitors needed an aesthetically strong, easy-to-use experience that made the property easy to understand.
- 03
Simpler booking path
The booking journey needed to feel smoother and more intuitive for guests.
- 04
Local discovery
SEO foundations were needed to support discovery for the property and location.
Our approach
How we approached the work
- 01
Discovery
Consultations to capture brand expectations, guest needs and the property’s atmosphere.
- 02
Design
Warm, property-led layouts highlighting ambience, amenities and location.
- 03
Development
WordPress implementation with detailed property information and a streamlined booking journey.
- 04
SEO
SEO best practices to support discovery for the property and location.
The solution
What we designed, built and improved
A responsive WordPress website with strong imagery, detailed property information, an intuitive booking path and SEO foundations, delivered with collaborative feedback and post-launch training.
- 01
Property-led presentation
Strong imagery and clear property details help guests understand the stay before they enquire.
- 02
Booking journey
An intuitive booking path reduces friction between interest and the next guest action.
- 03
Responsive WordPress site
A maintainable WordPress website with post-launch training so the team can manage updates.
- 04
SEO foundations
Search foundations support visibility for the property and destination.
Project highlights
- Property storytelling
- Direct booking support
- Responsive WordPress website
- SEO foundations
- Post-launch training
Outcome
What changed after the project
A polished direct-booking website that presents the property clearly and can be managed by the client team.
WordPress website delivered
Simplified booking journey
SEO foundations implemented
Post-launch training delivered
Client feedback
“Smartlance Designs did an amazing job with our new website. Their professionalism, creativity, and technical skills brought our vision to life. The real-time collaboration was incredibly effective, and the final website perfectly showcases our unique properties while boosting our online presence. The post-launch support and training were exceptional, allowing us to manage the site confidently.…”
Services used
Services used on this project
Website Design
Clear visual hierarchy and conversion-focused layouts tailored to the business.
Website Development
Responsive builds with maintainable structure for ongoing content updates.
SEO
Search foundations that support discoverability without inventing rankings.
Platform
Built with WordPress
WordPress supports property content updates and a maintainable booking-focused site structure.
More work
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