Website Audit
Website Audit
Find what is limiting your website before spending money fixing the wrong things.
A Website Audit reviews design, UX, SEO, performance, mobile usability, content structure and conversion paths — then prioritizes what to fix first. It is a professional assessment, not the Free Website Review lead magnet.
Best for: Businesses that need a prioritized diagnosis across design, SEO, performance and conversion
Page hierarchy
User journey
- 01Land
- 02Understand
- 03Trust
- 04Act
Friction checks
CTA placement · form length · next-step clarity
What this solves
Problems this service addresses
If several of these sound familiar, you are in the right place.
- 01
You do not know whether to redesign, optimize or rebuild
- 02
Multiple issues exist and priorities are unclear
- 03
Traffic is not converting and the cause is uncertain
- 04
Previous fixes addressed symptoms rather than root problems
- 05
Stakeholders need an evidence-based plan before investing
What is included
What Website Audit includes
Practical capabilities — not a generic feature checklist.
- 01
Design & UX Review
Assess clarity, trust, navigation and usability across key pages.
- 02
SEO & Structure Check
Review foundations that affect discoverability and page intent.
- 03
Performance & Mobile
Identify speed, responsiveness and mobile friction issues.
- 04
Conversion Path Review
Evaluate CTAs, forms, hierarchy and enquiry or booking journeys.
- 05
Prioritized Recommendations
Separate quick wins from larger redesign or development work.
Approach
Diagnose Before You Rebuild
The Free Website Review is a useful starting conversation. A full Website Audit goes deeper — reviewing design, UX, SEO, performance, content structure, conversion paths and analytics foundations, then prioritizing recommendations. An SEO Audit stays focused on search-specific issues. A Website Audit looks at the whole experience.
SEO findings are part of the audit when relevant, but the scope is broader than search alone. For a search-specific deep dive, see the SEO Audit service.
Deliverables
What you receive
Clear outputs so you know what is being produced and why.
- 01
Whole-site diagnostic across key areas
- 02
Issue list with practical priority
- 03
UX / conversion observations
- 04
SEO and performance highlights
- 05
Recommended next-step roadmap
- 06
Clarification of free-review vs audit scope
Fit
When this service is the right fit
Use these scenarios as a practical guide — not a rigid checklist.
- 01
You need a serious assessment before a redesign budget
- 02
The free review is not enough depth for your decisions
- 03
Several teams disagree on what to fix first
- 04
You want design, SEO and conversion reviewed together
- 05
You need a roadmap rather than isolated tips
Process
How we approach it
A clear sequence from understanding the business to delivering something useful.
- 01
Collect
Review the site, goals, analytics access and key journeys.
- 02
Evaluate
Assess design, UX, SEO, performance and conversion paths.
- 03
Prioritize
Rank issues by impact and effort.
- 04
Recommend
Deliver a clear roadmap for what to do next.
Relevant problems
Solutions this service often supports
If you recognize the business problem first, these paths explain the issue before the capability.
Related
Services that work well together
Capabilities that often support this service.
Website Performance Optimization
Make your website faster, smoother and easier to use across devices.
Explore Website Performance OptimizationConversion Rate Optimization
Improve how effectively traffic becomes enquiries, bookings or sales.
Explore Conversion Rate OptimizationWebsite Strategy
Plan structure, content and conversion journeys before design or development begins.
Explore Website Strategy
FAQ
Questions
Common questions about website audit.
Need a Detailed Website Assessment?
Need a quick starting point? Request a Free Website Review. Need a deeper prioritized diagnosis? Ask about a Website Audit.