Project · Short-Term Rental
Banyan Vacations
A refreshed vacation rental website focused on hospitality and clearer property presentation.
- Client
- Banyan Vacations
- Platform
- WordPress
- Industry
- Short-Term Rental
- Year
- 2024
- Services
- Website Design · Website Development · SEO
Visit Website
The live website may have changed since this case study was published and may differ from the work shown here.
The project
Banyan Vacations is a small family-owned vacation rental business.
They needed a website overhaul to better showcase homes and improve guest engagement.
The challenge
Making the business clearer online.
- 01
Property presentation
Homes needed to be showcased more clearly for a family-owned vacation rental business.
- 02
Guest engagement
The website needed a more professional experience that improved how guests explore properties.
- 03
Content clarity
Property pages needed cleaner layouts that highlight rentals without clutter.
- 04
Search foundations
SEO best practices were needed to support visibility for vacation rental searches.
Our approach
How we approached the work
- 01
Discovery
A series of Zoom consultations to align on goals, property priorities and guest expectations.
- 02
Design
Clean, hospitality-focused layouts that highlight rental properties without clutter.
- 03
Development
WordPress implementation with property-focused pages and maintainable structure.
- 04
SEO
SEO best practices to support visibility for vacation rental searches.
The solution
What we designed, built and improved
A dynamic WordPress website with stronger visual design, interactive property presentation, SEO foundations and post-launch training.
- 01
Stronger visual design
A clearer visual system helps guests understand properties more quickly.
- 02
Property-focused pages
Interactive property presentation improves how homes are explored online.
- 03
WordPress rebuild
A dynamic WordPress website with training for independent content updates.
- 04
SEO foundations
Search foundations support a stronger digital presence for vacation rental searches.
Project highlights
- Website redesign and rebuild
- Improved property presentation
- WordPress delivery
- SEO foundations
- Post-launch training
Outcome
What changed after the project
A refreshed WordPress website that presents properties more clearly and supports stronger digital presence.
WordPress website rebuilt
Improved property presentation
SEO foundations implemented
Post-launch training delivered
Client feedback
“Smartlance Designs met our expectations with their work on our website. Their professionalism, creativity, and technical expertise ensured our vision was perfectly realized.”
Services used
Services used on this project
Website Design
Clear visual hierarchy and conversion-focused layouts tailored to the business.
Website Development
Responsive builds with maintainable structure for ongoing content updates.
SEO
Search foundations that support discoverability without inventing rankings.
Platform
Built with WordPress
WordPress gives the family-owned team a maintainable way to update property content.
More work
Related projects
Other Smartlance projects with related industries, platforms or services.
Planning a Similar Website Project?
If you need a clearer, better-performing website, tell us what your business needs.